Competition

Scribbler is an app specially formulated for the iPhone or Ipad that integrates the freedom to draw and the ability to share one’s artwork with their peers via Facebook, Twitter, and Scribbler itself. Scribbler will include a number of effects, tools, colors, and texts to apply to each Scribble, similar to Photoshop.

With over 500,000 apps in the AppStore, it seems almost impossible to find a truly unique app, unlike any other. Therefore, as our projects for IST 195 develop further, it is necessary to complete a competitive analysis. In order for my app to be successful, it has to differ from its competitors. There are numerous apps designed for drawing, painting, sketching, and doodling. But, each app offers almost the same exact product to the consumer, a piece of personal artwork. After much research, I found two applications that were close to succeeding, but did not make the cut to being like Scribbler. 

I found my first competitor when I searched the App Store for art. The one application that stood out to me was Squiggles. The name is similar, but definitely not as cool as mine. ;) hehe. It is defined as being a paint and image app specially designed for the Iphone. Users are able to choose a photo from their library and apply different effects or overlay images and users may also choose to start with a blank canvas. Scribbler is able to do all of those tasks, would provide more freedom to create the pieces of artwork. My app provides an array of tools, effects, texts, borders, etc., but is not limited to painting. Being similar to Photoshop, Scribbler users will be able to create any type of art, as well as photo editing. (just like the magazines!)

The second competitor is the deviantART app for Iphones. Known as, “The world’s largest online community of artists and art-lovers!” deviantART began as a website for sharing and selling art. Formulated into an app, it enables its users to surf through artists in categories of art, films, and literature. Users create their own profile complete with a gallery showcasing ones artwork and a journal for discussion. Scribbler is similar to deviantART in the ways that they both allow users to share artwork. But, deviantART is known for its sale of one’s personal artwork. Scribbler is not designed for the sale of its user’s artwork, but to simply create original pieces of art and to share it through Facebook and Twitter. In conclusion, there is no single app that is identical to Scribbler. Though, combining the main functions of Squiggles and deviantART could produce an app that would be like Scribbler. But, no app allows its user’s to have the freedom to create any type of artwork and to share it with social media outlets.